Perkins Family Farms

Engage customers with clear oyster information.

Company
Family-owned oyster farm located in Olympia, Washington.
Project from Nov 2020-May 2021

Team
2 key stakeholders + 2 engineers + me (Product and Visual Designer)

Goal

  • Connect customers to Perkins Family Farms’ brand and story

  • Introduce potential customers to oyster products

  • Establish professional social presence

Result
Increase brand visibility by 70% (as of May 2021- site is still being built)

Screen Shot 2021-07-19 at 4.41.27 PM.png

How might we engage customers with clarity so the purchasing process is easier?

What is Perkins Family Farms?

  • Established in 2017

  • Early stage of business, rely on words of mouth

  • Serving oysters locally

Business restrictions

  • PPF doesn’t have an online shop for fresh seafood

  • Serving oysters locally

  • Pop-up stand with rotating hours

Target Users

Screen Shot 2021-09-09 at 8.38.23 PM.png

Design Exploration, Usability Test #1

Screen Shot 2021-09-09 at 8.47.07 PM.png
Screen Shot 2021-09-09 at 8.47.13 PM.png
Screen Shot 2021-09-09 at 8.47.00 PM.png
Screen Shot 2021-09-09 at 8.47.25 PM.png
Screen Shot 2021-09-09 at 8.47.39 PM.png
Screen Shot 2021-09-09 at 8.47.45 PM.png
Screen Shot 2021-09-09 at 8.47.52 PM.png

Usability Test #2

Screen Shot 2021-09-09 at 8.48.19 PM.png
Screen Shot 2021-09-09 at 8.48.26 PM.png
Screen Shot 2021-09-09 at 8.48.33 PM.png
Screen Shot 2021-09-09 at 8.48.39 PM.png
Screen Shot 2021-09-09 at 8.48.46 PM.png
Screen Shot 2021-09-09 at 8.48.52 PM.png
Screen Shot 2021-09-09 at 8.47.59 PM.png

Final Design

Screen Shot 2021-09-09 at 8.49.31 PM.png
Screen Shot 2021-09-09 at 8.49.08 PM.png
Screen Shot 2021-09-09 at 8.49.14 PM.png
Screen Shot 2021-09-09 at 8.49.02 PM.png
Screen Shot 2021-09-09 at 8.49.20 PM.png

Brand Direction

Screen Shot 2021-09-09 at 8.49.40 PM.png
Screen Shot 2021-09-09 at 8.49.47 PM.png
Screen Shot 2021-09-09 at 8.49.54 PM.png
Screen Shot 2021-09-09 at 8.50.01 PM.png
Screen Shot 2021-09-09 at 8.50.07 PM.png
Screen Shot 2021-09-09 at 8.50.26 PM.png

Logo Design

Screen Shot 2021-09-09 at 9.03.26 PM.png
Screen Shot 2021-09-09 at 8.50.48 PM.png
Screen Shot 2021-09-09 at 8.50.57 PM.png

If given more time…

  • Usability test with chefs to figure out their needs

  • UX writing- aim for better readability (Grade 5)

  • Use more images to convey story

Previous

Project Healthy Eats
Next

Train2Trade